Archive for September, 2013

Apple September 2013 Media Event

Tuesday, September 10th, 2013

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At today’s iPhone media event, Apple executives announced that iOS 7 will be released to the public on Wednesday September 18, two days before the iPhone 5s and the iPhone 5c are released.

Apple also announced that iOS 7 will support the new 64-bit technologies introduced with the iPhone 5s, with all built-in apps re-engineered for 64-bit and iOS 7 will support both 32-bit and 64-bit apps. The OS has been built to complement both the iPhone 5c’s colors and the new internal capabilities of the iPhone 5s, including its Touch ID fingerprint sensor and camera features like automatic image stabilization, Burst Mode, and Slo-Mo 120 fps video. iOS 7 will be available on September 18 for the iPhone 4 and later, the iPad 2 and later, the iPad mini, and the fifth-generation iPod touch.

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During today’s new product announcement, Apple unveiled an all-new addition to the iPhone family. Apple today announced the new lower-priced iPhone 5c, replacing the iPhone 5 in Apple’s phone lineup. The new device is available in five different colors – green, yellow, blue, white, and pink – in a polycarbonate design. The phone uses the same A6 processor and rear-facing camera as the iPhone 5.

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Apple also announced the new iPhone 5S. It largely retains the same glass and aluminum design as Apple’s previous generation iPhone, but it does include upgraded internals, and a new gold color option and fingerprint sensor. The iPhone 5s includes a new A7 chip, which Apple notes is the first 64-bit chip in a smartphone.  Apple is also including a fingerprint sensor in the new iPhone 5s for a new security feature dubbed “Touch ID.” Embedded into the home button, the Touch ID capacitive sensor is 170 microns thin and will not only allow users to unlock their device, but also authenticate iTunes purchases. Apple says that all fingerprints will be encrypted, stored securely and never uploaded to iCloud or its own servers. It also noted the fingerprint sensor will be able to support multiple fingerprints with the same device The new iPhone 5s also include a new motion co-processor called the “M7″ that Apple says works alongside the A7. It’s able to measure motion data continuously, as well as measure gyroscope, compass, and accelerometer data. The new chip will work with new CoreMotion APIs in iOS 7 that will allow developers to identify user movement. The first to take advantage of the technology is Nike with a new app called “Nike+ Move”. Battery life: Apple says the new iPhone 5S will get 10 hours of 3G talk time, 8 hours of 3G browsing, and 10 hours of LTE and WiFi browsing. You’ll also get around 250 hours standby and 10 hours of video, according to Apple. The iPhone 5s packs in a new camera system with a dual LED true tone flash, a new five-element lens designed by Apple, a F2.2 aperture, a sensor with a 15 percent larger active area, auto stabilization, and bigger 1.5 micron pixels. The camera also includes a new burst mode that will continuously take photos a rate of 10fps, and the 120fps slow mo.

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The device will be available to purchase on September 20 in the US, Australia, China, Canada, Germany, France, Singapore, UK, and Japan. There are also new cases from Apple that will sell for $39. Apple plans to roll out the new iPhones to 100 countries and 270 carriers by December.

 

 

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